It is impossible to reach the Haredi community via traditional media: Although difficult to comprehend for those unfamiliar with how the Haredi community operates, ALL Haredi Jews, by virtue of their faithful commitment to lead a wholesome spiritual life, free of the gratuitous violence and nudity so prevalent in today’s media, will neither own a television  set, nor have internet access or radio in their homes. 

It is also frowned upon to look at any outdoor posters or adshells. Haredi Jews will literally look away to avoid seeing potentially immodest material.

Media consumption is purely on an ‘approved’ community-run basis only. This means that local Synagogues and communal educational organisations are the sole sources of information on the ‘outside’ world. 

Hamodia is the primary acceptable source of outside information and Hamodia is effectively the only window on national and international news.

Hamodia is the primary credible newspaper that carries advertising to this insular (in-media consumption terms) audience.

Buying power of The Haredi community:

Although a small community when compared to the larger population, it has some unique spending patterns. Because Haredi men and women don’t drink in bars and pubs, and because the lifestyle has very limited use of alcohol, a sizable chunk of family budgets are available for other expenditure.

Conservative buying habits means that following fashions in clothes and music is a non-event thus more money is available and spent on travel, education and wellbeing.