‘Hamodia’ is the Hebrew word for ‘communicator’ and we are the primary source of news to a unique community. Observant Jews form a very warm and close-knit community that holds family and spirituality as its core values. The word ‘Haredi’ means ‘God fearing’ and much of the lifestyle is based around religious practices.
Aside from being a newspaper, Hamodia is also a standard-bearer for the Haredi view of life and as such promotes family values and spiritual growth. Hamodia is more than just a newspaper. It is the premier source of communication between our community and the outside world, and a fabulous opportunity for commercial advertisers.
Supermarkets often notice the rush of Jewish customers on Thursday evenings, as they wander around with very full shopping trolleys. This is in preparation for Shabbat, the Sabbath, when a weekly 25-hour ‘day of rest’ is held from sunset on Friday. In keeping with the Biblical tradition, all of the cooking is done before Shabbat begins, and as an average household has seven children, that’s a lot of shopping!
The observant Haredi community keeps rules and ancient customs to preserve its integrity and continuity. Everyone dresses modestly and boys and girls are educated and socialise separately. Some secular advertising can be problematic for our community simply because of the excessive use of immodest imagery, but we work closely with agencies to ensure that all communications have maximum impact.
Another great opportunity for marketers who are prepared to do their research – nearly all of our readers avoid the national press and indeed the main Anglo-Jewish newspapers, as a means of steering clear of what they consider far too liberal content. It is because Haredi Jews are so protective of their traditional values and lifestyles, that Hamodia is their only choice of media, bar none!
We take a positive and contributory view of our citizenship and play an active role in wider society. Our children are taught to respect the laws of the land. Some observant Jews are businessmen, whilst others are professionals. Some are self-employed because it can be challenging to organise the working week in keeping with the Sabbath and the five main festivals.
What do we do in our spare time? Many men spend much of their spare time learning Torah. Women attend classes on religious topics and parenting and enjoy spending time with their friends and family. Popular family outings are trips to a zoo or theme park, but cinemas or pop concerts would not be on the list.
We don’t have television, radio or internet access in our homes so as to avoid unwanted influences and as the internet is only used on a very limited basis at places of work, Hamodia is your gateway to the observant Jewish community.
We’d love you to advertise with us so please ask us any questions you’d like.