Auto-refresh 00 : 59

USD

EUR

GBP

NIS

AUD

CAD

1 USD
Inverse:
1.00000
1.00000
0.87068
1.14891
0.63840
1.56641
3.88000
0.01501
1.37680
0.72632
1.32286
0.75594
1 GBP
Inverse:
1.56652
0.63836
1.36313
0.73361
1.00000
1.00000
104.312
0.00959
2.15637
0.46374
2.07292
0.48241
1 NIS
Inverse:
0.257331
3.88604
0.223651
4.47125
0.163367
6.12117
1.00000
1.00000
0.355944
2.80943
0.341038
2.93223

Currency Converter

Who

'Hamodia' is the Hebrew word for 'communicator' and we are the primary source of news to a unique community. Observant Jews form a very warm and close-knit community that holds family and spirituality as its core values. The word 'Haredi' means 'God fearing' and much of the lifestyle is based around religious practices.

Aside from being a newspaper, Hamodia is also a standard-bearer for the Haredi view of life and as such promotes family values and spiritual growth. Hamodia is more than just a newspaper. It is the premier source of communication between our community and the outside world, and a fabulous opportunity for commercial advertisers.

Supermarkets often notice the rush of Jewish customers on Thursday evenings, as they wander around with very full shopping trolleys. This is in preparation for Shabbat, the Sabbath, when a weekly 25-hour 'day of rest' is held from sunset on Friday. In keeping with the Biblical tradition, all of the cooking is done before Shabbat begins, and as an average household has seven children, that's a lot of shopping!

The observant Haredi community keeps rules and ancient customs to preserve its integrity and continuity. Everyone dresses modestly and boys and girls are educated and socialise separately. Some secular advertising can be problematic for our community simply because of the excessive use of immodest imagery, but we work closely with agencies to ensure that all communications have maximum impact.

Another great opportunity for marketers who are prepared to do their research – nearly all of our readers avoid the national press and indeed the main Anglo-Jewish newspapers, as a means of steering clear of what they consider far too liberal content. It is because Haredi Jews are so protective of their traditional values and lifestyles, that Hamodia is their only choice of media, bar none!

We take a positive and contributory view of our citizenship and play an active role in wider society. Our children are taught to respect the laws of the land. Some observant Jews are businessmen, whilst others are professionals. Some are self-employed because it can be challenging to organise the working week in keeping with the Sabbath and the five main festivals.

What do we do in our spare time? Many men spend much of their spare time learning Torah. Women attend classes on religious topics and parenting and enjoy spending time with their friends and family. Popular family outings are trips to a zoo or theme park, but cinemas or pop concerts would not be on the list.

We don't have television, radio or internet access in our homes so as to avoid unwanted influences and as the internet is only used on a very limited basis at places of work, Hamodia is your gateway to the observant Jewish community.

We'd love you to advertise with us so please ask us any questions you'd like.

What

Hamodia publishes informative, educational and entertaining content relevant and acceptable to the unique strictly ultra-orthodox (Haredi) Jewish community. Under careful stewardship, a style and content mix that is suited to our primarily Haredi readers is delivered every week - in the UK and via international partners in France, the United States and in Israel.

In a media-saturated world it is rare to have an exclusive news source that reaches an entire community, that by self-choice abstains from media consumption. Then again, strictly observant Jews live a unique lifestyle.

WHAT WE OFFER: Hamodia offers gatekeeper access to an audience with several unique lifestyle patterns. More than just a newspaper, we promote a way of life that is based on family values and spiritual growth.

We are the sole access point to a community that shies away from mainstream media culture, avoiding the dangers of immodest images and innuendo found on the internet and opting for a life based on powerful tradition. Parents trust Hamodia as a 'filter' because it is seen as the only 'safe' option.

  • What do Haredi Jews read to ensure they won't see immodest advertising photos?
  • What do Haredi Jews buy to be certain that their children will be exposed to 'approved' values?
  • What's the only newspaper that you will find in 9,000 'Haredi' homes, and is read by 63,000 people on a weekly basis?

Hamodia.

Some figures about the community: *

  • 84% are married
  • 55% of the community have purchased a new car within the last 12 months
  • 60% fly three times a year
  • 75% own their own business
  • 85% own at least one property
  • Average time spent reading one issue - 67 minutes
  • Average time each issue is kept - two weeks
  • 50% of Jewish children are born to Haredi families **

If you advertise in Hamodia, what are your chances of reaching the vast majority of Haredi Jews in Britain? 100%.

* source: Hamodia survey 2007

**source: Board of Deputies of British Jews' CPRG (Community Police Research Group) 2007

How

How the Newspaper is segmented:
Hamodia offers a diverse range of national, international news and features. The paper is split into three distinct sections:

Main newspaper

  • National News
  • Business and Finance (15% premium on ratecard)
  • Community News
  • Health, Science & Technology
  • Reader's Forum

Hamodia Magazine

  • Jewish subjects
  • Features
  • Family
  • Kids Section

Hamodia International

  • Israel News
  • American News
  • Jewish World
  • Major stories of the week
  • Photos of the week
  • Business News and Politics

Hamodia Features

  • Small talk
  • Home and life
  • Sudoku
  • Medical Information
  • Seeking solutions

How to reach our readers:
Standard advertising, either display or classified is offered, click here to request a media pack. For bespoke sponsorship opportunities please call 020 8442 7777 ext 201

To view a sample copy of the Hamodia's main paper, please click here

Why

It is impossible to reach the Haredi community via traditional media:Although difficult to comprehend for those unfamiliar with how the Haredi community operates, ALL Haredi Jews, by virtue of their faithful commitment to lead a wholesome spiritual life, free of the gratuitous violence and nudity so prevalent in today's media, will neither own a television set, nor have internet access or radio in their homes.

It is also frowned upon to look at any outdoor posters or adshells. Haredi Jews will literally look away to avoid seeing potentially immodest material.

Media consumption is purely on an 'approved' community-run basis only. This means that local Synagogues and communal educational organisations are the sole sources of information on the 'outside' world.

Hamodia is the primary acceptable source of outside information and Hamodia is effectively the only window on national and international news.

Hamodia is the primary credible newspaper that carries advertising to this insular (in-media consumption terms) audience.

Buying power of The Haredi community:
Although a small community when compared to the larger population, it has some unique spending patterns. Because Haredi men and women don't drink in bars and pubs, and because the lifestyle has very limited use of alcohol, a sizable chunk of family budgets are available for other expenditure.

Conservative buying habits means that following fashions in clothes and music is a non-event thus more money is available and spent on travel, education and wellbeing.

Which

Allsop

ASDA

Agudas Israel Housing Association Limited

Alan Goldin Estates

Assistant Recycling Communications Officer

Auction International

Bank Hapoalim

Bank Leumi

Bank Mizrachi

Barclays Bank

Barnard Marcus

Barnet Council

Barnett Ross Auctions

British Airways

Broughton Park

Canary Wharf Management

Carat

Christie + Co

Doremus

Drivers & Norris

El Al Israel Airlines

Eldan Car Hire

Ellis & Co

Finchley Fire Brigade

Fladgate Fielder Solicitors

Hackney Council

Halliard Property Co.

Harringey Council

HBFS

Hendon Hall

Hermolis & Company Ltd

Hyundai

Ibis Hotel

Initiative Media

International Media Placement

Israeli Tourist Board

Issta Direct

Kedem Europe

Landlord Action Ltd

Lavery Rowe Advertising

London Zoo

MediaCom

MKH Advertising

Morrisions

Nationwide Building Society

Next Move Property Agents

NHS

Ord, Carmell And Kritzler

Osem UK

Partnerships Communications Executive

Royal Wines Europe

Sainsbury's

Savills Auctioneer

Strettons Chartered Surveyors

Telco Global Communication

Tesco Superstore

The Brahm Agency

The Learning Trusts

The London Board for Shechita

The Park Lane Hotel

TPM Media

Volvo Triangle

W And H Marriage

Wellington Hospital

William Lawrence

Zenith Media

Where

Hamodia is very much a UK newspaper, but for those advertisers who seek international exposure, the international readership of Hamodia is approximately 250,000.

Current UK Distribution Postcode List:

ADDRESS AREA POSTCODE
39 WELLS STREET BRADFORD W YORKS BD1 5NU
2 Lansdowne Road Bournemouth Dorset BH1 1SD
T/A SOUTHCOTE NEWS 3 SOUTHCOTE ROAD BOURNEMOUTH BH1 3SH
99 Southbourne Grove Southbourne Bournemouth BH6 3QX
2 BRITTENDENPARADE GREENSTREET GREEN OPRINGTON BR 6 6DD
RICHARDS OF CROYDON 149 NORTH END CROYDON CR 0 1TN
508 COMMERCIAL ROAD STEPNEY GREEN LONDON E1 0HY
311 WHITECHAPEL ROAD WHITECHAPEL LONDON E1 1BY
347 COMMERCIAL ROAD STEPNEY GREEN LONDON E1 2PS
71 BENJOHNSONROAD STEPNEY GREEN LONDON E1 4SA
12 HIGH STREET WANSTEAD LONDON E11 2AJ
134 NEW ROAD CHINGFORD LONDON E4 9SY
Clapton Common 143-145 ClaptoNCommon LONDON E5
Clapton Common Opposite Netto LONDON E5
93A UPPER CLAPTONROAD CLAPTON LONDON E5 9DU
Clapton Common 158 Clapton Common LONDON E5 9EG 
140 UPPER CLAPTONROAD CLAPTON LONDON E5 9JZ
410 MARE STREET HACKNEY LONDON E8 1HP
127 RICHMOND ROAD HACKNEY LONDON E8 3NJ
PORTMANNEWS 32 GREVILLE STREET LONDON EC1N8TB
BARBICANNEWS 111 WHITECROSS STREET LONDON EC1Y 8JD
351 HIGH STREET   EDINBURGH EH1 1PG
2 HEDDONCOURT PARADE COCKFOSTERS ROAD COCKFOSTERS EN4 0DB
KEMPTONS NEWS 274 EAST BARNET ROAD EAST BARNET EN4 8TD
4 ALSTONROAD BARNET HERTS EN5 4ET
106 MINARD ROAD SHAWLANDS GLASGOW G41 2DL
184 FENWICK ROAD GIFFNOCK GLASGOW G46 6XF
123 ORCHARD PARK AVENUE THORNLIEBANK GLASGOW G46 7BW
NEWTONMEARNS GLASGOW GLASGOW G77 6EG
8 MAINAVENUE MOOR PARK NORTHWOOD HA 6 2HJ
105 Kenton Road Kenton Harrow HA3 0AN
8 Bridge Street Pinner Middlesex HA5 3JE
311 Rayners Lane Pinner Middx HA5 5EH
3 Stanmore Tube Station London Road Stanmore HA7 4PD
15 The Promenade  Opposite 307 Hale Lane Middlesex HA8
82 Edgware Way Mowbray Parade, Edgware Middlesex HA8
17 Edgwarebury Lane, Edgware Middlesex HA8
The Promenade,  Edgware Middlesex HA8
69 Whitchurch Lane Edgware Middlesex HA8 6LQ
129a High Street Edgware Middlesex HA8 7DB
6 Cannon Corner Edgware Middlesex HA8 8AE
72 Edgware Way Mowbray Parade Middlesex HA8 8JS
9-11 Glengall Rd,  Edgware Middlesex HA8 8TB
13-15 Glengall Road Edgware Middlesex HA8 8TB
145 Hale Lane Edgware Middlesex HA8 9QW
129 Wembley Park Drive Wembley Middlesex HA9 8HQ
197 Preston Road Wembley Middlesex HA9 8NF
QUEENSWAY POST OFFICE 18 HIGH STREET Hemel Hempstead HP 1 3AE
259 ANLABY ROAD HULL YORKS HU3 2SE
ILFORD STATION ILFORD ESSEX IG1 2AD
83 BELGRAVE ROAD ILFORD ESSEX IG1 3AL
113 BELGRAVE ROAD ILFORD ESSEX IG1 3LG
449 CRANBROOK ROAD* ILFORD ESSEX IG2 6EW
523 Cranbrook Rd Gants Hill ESSEX IG2 6HA
390 CRANBROOK ROAD ILFORD ESSEX IG2 6HW
595 CRANBROOK ROAD ILFORD ESSEX IG2 6JZ
21 WOODFORD AVENUE GANTS HILL ESSEX IG2 6UF
20A WOODFORD AVENUE GANTS HILL ESSEX IG2 6XZ
NEWBURY PARK STATION NEWBURY PARK ESSEX IG2 7DD
2 CENTRAL PARADE LEY STREET ILFORD ESSEX IG2 7DE
13 GRAY'S CORNER LEY STREET, ILFORD ESSEX IG2 7DE
82 LEYSWOOD DRIVE NEWBURY PARK ILFORD ESSEX IG2 7JH
259 ALDBOROUGH RD STH SEVENKINGS ESSEX IG3 8JA
845 HIGH ROAD GOODMAYES ESSEX IG3 8TG
4 RODING LANE SOUTH REDBRIDGE ESSEX IG4 5NX
231 CLAYHALL AVENUE ILFORD ESSEX IG5 0NY
89 HIGH STREET BARKINGSIDE ESSEX IG6 2AH
21 BROADWAY MARKET FENCEPIECE ROAD BARKINGSIDE, ESSEX IG6 2JR
279 NEW NORTH ROAD HAINAULT ESSEX IG6 3DX
417 HIGH ROAD* WOODFORD GREEN ESSEX IG8 0XG
NEWSMART 1 STATIONBUILDINGS FIFE ROAD  KINGSTONE KT 1 1SW
250 WOOLTONROAD LIVERPOOL MERESYSIDE L 16 8NE
408 HARROGATE ROAD MOORTOWN LEEDS LS17 6PY
586 HARROGATE ROAD ALWOODLEY LEEDS LS17 8DP
2 CHANDOS GARDENS ROUNDHAY LEEDS LS8 1LW
223 LIDGETT LANE ROUNDHAY LEEDS LS8 1RB
13 GATEWAY HOUSE PICADILLY STATION MANCHESTER M1 2PA
SHIREENS 104 BARLOW MOOR ROAD WEST DIDSBURY M20 2PN
105 LAPWING LANE WEST DIDSBURY MANCHESTER M20 6UR
19 BURY OLD ROAD PRESTWICH MANCHESTER M25 0EY
T/A NEWS STOP 38 BURY NEW ROAD PRESTWICH M25 0LD
T/A PRESTWICH NEWS 24 SANDY LANE PRESTWICH M25 9RY
52 COPPICE AVENUE SALE CHESHIRE M33 4WB
A J PARKASH STORE 134 PARK LANE WHITEFIELD M45 7PX
342 GREAT CLOWES ST SALFORD LANCS M7 2FT
SMS NEWSAGENCY 84 DEVONSHIRE STREET SALFORD M7 4AE
MIDDLETONROAD P.O. 73 MIDDLETONROAD CRUMPSALL M8 4JY
ARGENCIA 60 BURY OLD ROAD CHEETHAMHILL M8 5BN
T/A WELCOME NEWS ARNOS GROVE STATION BOWES ROAD N11 1AN
T/A HEATHS 468 BOWES ROAD FRIERNBARNET N11 1NL
T/A ANIKA NEWS 5 THE BROADWAY FRIERNBARNET ROAD N11 3DT
2 GRAND ARCADE FINCHLEY HIGH ROAD LONDON N12 0EH
SWEET NEWS 66 SOUTHOVER LONDON N12 7HB
T/A CALABOND LTD 3 SUSSEX RING WOODSIDE PARK N12 7HY
SWEET INSPIRATION 52 HOPPERS ROAD LONDON N13 4DB
T/A KINGS NEWS 2 OAKWOOD PARADE BRAMLEY ROAD N14 4HY
209 BRAMLEY ROAD SOUTHGATE LONDON N14 4XA
HUMPHREYS SHOP NO 2 STATIONBUILDINGS SOUTHGATE U/G STATION N14 5BH
T/A ASHFIELD NEWSAGENT 2 ASHFIELD PARADE SOUTHGATE N14 5ET
T/A NEWS CORNER 13 HAMPDENSQUARE SOUTHGATE N14 5JP
247 CHASE ROAD SOUTHGATE LONDON N14 6HX
52 CANNONHILL SOUTHGATE LONDON N14 6LH
88 Fairview Road   LONDON N15
117  CravenPark Rd   LONDON N15
 CravenPark Rd   LONDON N15
T/A SUNNY NEWS 113 CRAVENPARK ROAD LONDON N15 6BL
97 Dunsmure Rd   LONDON N16
76 Dunsmure Rd   LONDON N16
Dunsmure Rd   LONDON N16
78 Dunsmure Rd   LONDON N16
Dunsmure Rd   LONDON N16
15 Amhurst Parade   LONDON N16
Amhurst Park   LONDON N16
Watermint Quay   LONDON N16
Holmwood Court, Stamford Hill   LONDON N16
210 Stamford Hill     N16
82 Stamford Hill     N16
83 Stamford Hill     N16
CHOCOLATE BOX 88 DUNSMURE ROAD LONDON N16 5JY
69  Oldhill Street   LONDON N16 6LU
208-210 STAMFORD HILL STAMFORD HILL LONDON N16 6RA
240A STAMFORD HILL STOKE NEWINGTON LONDON N16 6TT
84 Stamford Hill   LONDON N16 6XS
4-6 Stamford Hill   LONDON N16 6XZ
R V NEWS 70 FORE STREET EDMONTON N18 2SL
ARISHANSPAR 91 EAST END ROAD EAST FINCHLEY N2 0SU
3R EXPRESS MART 24 HIGH ROAD EAST FINCHLEY N2 9PJ
259 OAKLEIGH ROAD NORTH WHETSTONE LONDON N20 0DJ
7 OAKLEIGH ROAD NORTH WHETSTONE LONDON N20 9HE
54 TOTTERIDGE LANE WHETSTONE LONDON N20 9QJ
2 THE GREEN WINCHMORE HILL LONDON N21 1AY
121 BALLARDS LANE FINCHLEY LONDON N3 1LJ
AUMNEWS 12 HENDONLANE FINCHLEY N3 1TR
29-31 BALLARDS LANE FINCHLEY LONDON N3 1XP
RISELEYS 3 STATIONROAD FINCHLEY N3 2SB
238 REGENTS PARK ROAD FINCHLEY LONDON N3 3HN
387 ARCHWAY ROAD HIGHGATE LONDON N6 4ER
MR S PATEL 4 BROADWAY PARADE THE BROADWAY N8 9DE
Golders Green Rd , 5 Princess Parade LONDON NW11
Golders Green Rd , 2 Princes Parade  LONDON NW11
Golders Green Rd, 16 Russell Parade LONDON NW11
235 Golders Green Rd   LONDON NW11
148 Golders Green Rd   LONDON NW11
123 Golders Green Rd   LONDON NW11
113 Hamilton Rd     NW11
137 Hamilton Rd     NW11
10 Ashbourne Parade Finchly Rd ,   NW11
11 Hallswelle Parade Finchly RD   NW11
1185  Finchley Rd     NW11
770 Finchley Rd     NW11
1099  Finchley Rd     NW11
RALSONS NEWS 18 TEMPLE FORTUNE PARADE FINCHLEY ROAD NW11 0QS
PRINCESS PARADE POST OFFICE 5 PRINCES PARADE GOLDERS GREENROAD NW11 0QS
56 The Market Place Kingsley Way, LONDON NW11 6JT
36 NORTH END ROAD GOLDERS GREEN LONDON NW11 7PT
T/A JL NEWS GOLDERS GREENSTATION FINCHLEY ROAD NW11 7RN
770 FINCHLEY ROAD GOLDERS GREEN LONDON NW11 7TH
47 GOLDERS GREENROAD LONDON LONDON NW11 8EL
875 FINCHLEY ROAD LONDON NW11 8RR
176 CRICKLEWOOD LANE CRICKLEWOOD LONDON NW2 2DX
663 FINCHLEY ROAD CHILDS HILL LONDON NW2 2HN
SIDMOUTH FOOD & WINE 1 SIDMOUTH PARADE SIDMOUTH ROAD NW2 5HG
1A HUMBER ROAD CRICKLEWOOD LONDON NW2 6EG
M A Akhtar 1 Elm Terrace Constantine Road             X NW3 2LL
91 Bell Lane      NW4
144 Brent St      NW4
83 Bell Lane      NW4
6 Bell Lane      NW4
77-79 Church Rd      NW4
14 Holmdale Gdns      NW4
7a VivaNAve , Hendon Central   NW4
2 Station Approach  Brent Cross Station   NW4
80 Great North Way      NW4
8 Bell Lane         NW4   
37 FINCHLEY LANE HENDON LONDON NW4 1BX
BENNETTS 8 BELL LANE HENDON NW4 2AD
83 BELL LANE HENDON LONDON NW4 2AS
DAVID NEWSAGENT 91 BRENT STREET HENDON NW4 2DY
MR MSADEEQ 11A CENTRAL CIRCUS HENDON NW4 3AS
34 Vivian Ave, Hendon   NW4 3XP
HEMSHANTI 169B BRENT STREET LONDON NW4 4DH
272 WATFORD WAY HENDON LONDON NW4 4UP
12 FAIRHAZEL GARDENS SOUTH HAMPSTEAD LONDON NW6 1AB
62 FORTUNE GREENROAD WEST HAMPSTEAD LONDON NW6 1DT
258 WEST END LANE HAMPSTEAD LONDON NW6 1LJ
46 MILL LANE WEST HAMPSTEAD LONDON NW6 1NJ
T/A WINTONS 124 WEST END LANE LONDON NW6 1SA
HOLDERS HILL POST OFFICE 5 THORNFIELD PARADE HOLDERS HILL ROAD NW7 1LU
A BRITTIN MILL HILL BROADWAY MILL HILL STATION NW7 2JU
BROADWAY NEWS 89 THE BROADWAY MILL HILL  EDGWARE NW7 3TG
132 Boundary Road London X NW8 0RH
39 Barrow Hill Road London   NW8 7AH
COLINDALE STATION EDGWARE COLINDALE NW9 5HR
T/A KINGSBURY NEWSBOX 169 CHURCH LANE KINGSBURY NW9 8JU
262 CHURCH LANE KINGSBURY LONDON NW9 8LU
MR KARSONMEPANI 525-527 KINGSBURY ROAD KINGSBURY NW9 9EG
628 KINGSBURY ROAD KINGSBURY LONDON NW9 9HN
TRAD AS NEWSBOX 72 HIGH STREET BILLINGSHURST SUSSEX RH14 9QS
17 WILMSLOW ROAD CHEADLE CHESHIRE SK8 1DW
GATLEY NEWS 187 GATLEY RD GATLEY SK8 4BB
173 HAMLET COURT ROAD WESTCLIFF ONSEA ESSEX SS0 7EL
118 Wardour Street     Pm7/080 London   W1F 0TU
Mr R Patel 114-115 Tottenham Court Road London W1P 9HL
T/A CONSTABLES 161 PARK ROAD TIMPERLEY WA15 6QZ
NEWSPLUS NEWSAGENTS 206 MOSS LANE HALE WA15 8AZ
154 STAMFORD PARK ROAD ALTRINCHAM CHESHIRE WA15 9ER
202 ASHLEY ROAD HALE ALTRINCHAM WA15 9SN
Holborn Tube Station Holborn Strand Kingsway WC2B 6AF
WOODPOND LTD 7 THE PARADE CARPENDERS PARK WATFORD WD19 5BL
JESSICA'S MINI SUPERMARKET 13 SPARROWS HERNE BUSHEY WD23 1AD
137-139 SPARROWS HEARNE BUSHEY HERTS WD23 1AQ
BUSHEY NEWS 18 HIGH ROAD BUSHEY HEATH WD23 1GG
NILS 75 ALDENHAMROAD BUSHEY WD23 2LX
LMNTRADING (UK) LTD. 25 HARCOURT ROAD BUSHEY WD23 3PP
3 SHENLEY ROAD BOREHAMWOOD HERTS WD6 1AA
Hertsmere Industrial Park Chester Road, Borehamwood Hertfordshire     WD6 1WS
T/A ROBERTS STORES 1-2 WATLING HOUSE ELSTREE WD6 3BZ
CHOCOLATE BOX 273 WATLING STREET RADLETT WD7 7LA
77A BOOTHAM   YORK YO30 7DQ
Stanmore      
COCKFOSTERS ROAD      
Who

Who

'Hamodia' is the Hebrew word for 'communicator' and we are the primary source of news to a unique community. Observant Jews form a very warm and close-knit community that holds family and spirituality as its core values. The word 'Haredi' means 'God fearing' and much of the lifestyle is based around religious practices.

Aside from being a newspaper, Hamodia is also a standard-bearer for the Haredi view of life and as such promotes family values and spiritual growth. Hamodia is more than just a newspaper. It is the premier source of communication between our community and the outside world, and a fabulous opportunity for commercial advertisers.

Supermarkets often notice the rush of Jewish customers on Thursday evenings, as they wander around with very full shopping trolleys. This is in preparation for Shabbat, the Sabbath, when a weekly 25-hour 'day of rest' is held from sunset on Friday. In keeping with the Biblical tradition, all of the cooking is done before Shabbat begins, and as an average household has seven children, that's a lot of shopping!

The observant Haredi community keeps rules and ancient customs to preserve its integrity and continuity. Everyone dresses modestly and boys and girls are educated and socialise separately. Some secular advertising can be problematic for our community simply because of the excessive use of immodest imagery, but we work closely with agencies to ensure that all communications have maximum impact.

Another great opportunity for marketers who are prepared to do their research - nearly all of our readers avoid the national press and indeed the main Anglo-Jewish newspapers, as a means of steering clear of what they consider far too liberal content. It is because Haredi Jews are so protective of their traditional values and lifestyles, that Hamodia is their only choice of media, bar none!

We take a positive and contributory view of our citizenship and play an active role in wider society. Our children are taught to respect the laws of the land. Some observant Jews are businessmen, whilst others are professionals. Some are self-employed because it can be challenging to organise the working week in keeping with the Sabbath and the five main festivals.

What do we do in our spare time? Many men spend much of their spare time learning Torah. Women attend classes on religious topics and parenting and enjoy spending time with their friends and family. Popular family outings are trips to a zoo or theme park, but cinemas or pop concerts would not be on the list.

We don't have television, radio or internet access in our homes so as to avoid unwanted influences and as the internet is only used on a very limited basis at places of work, Hamodia is your gateway to the observant Jewish community.

We'd love you to advertise with us so please ask us any questions you'd like.

What

What

Hamodia publishes informative, educational and entertaining content relevant and acceptable to the unique strictly ultra-orthodox (Haredi) Jewish community. Under careful stewardship, a style and content mix that is suited to our primarily Haredi readers is delivered every week - in the UK and via international partners in France, the United States and in Israel.

In a media-saturated world it is rare to have an exclusive news source that reaches an entire community, that by self-choice abstains from media consumption. Then again, strictly observant Jews live a unique lifestyle.

WHAT WE OFFER: Hamodia offers gatekeeper access to an audience with several unique lifestyle patterns. More than just a newspaper, we promote a way of life that is based on family values and spiritual growth.

We are the sole access point to a community that shies away from mainstream media culture, avoiding the dangers of immodest images and innuendo found on the internet and opting for a life based on powerful tradition. Parents trust Hamodia as a 'filter' because it is seen as the only 'safe' option.

  • What do Haredi Jews read to ensure they won't see immodest advertising photos?
  • What do Haredi Jews buy to be certain that their children will be exposed to 'approved' values?
  • What's the only newspaper that you will find in 9,000 'Haredi' homes, and is read by 63,000 people on a weekly basis?

Hamodia.

Some figures about the community: *

  • 84% are married
  • 55% of the community have purchased a new car within the last 12 months
  • 60% fly three times a year
  • 75% own their own business
  • 85% own at least one property
  • Average time spent reading one issue - 67 minutes
  • Average time each issue is kept - two weeks
  • 50% of Jewish children are born to Haredi families **

If you advertise in Hamodia, what are your chances of reaching the vast majority of Haredi Jews in Britain? 100%.

* source: Hamodia survey 2007

**source: Board of Deputies of British Jews' CPRG (Community Police Research Group) 2007

How

How

How the Newspaper is segmented:
Hamodia offers a diverse range of national, international news and features. The paper is split into three distinct sections:

Main newspaper

  • National News
  • Business and Finance (15% premium on ratecard)
  • Community News
  • Health, Science & Technology
  • Reader's Forum

Hamodia Magazine

  • Jewish subjects
  • Features
  • Family
  • Kids Section

Hamodia International

  • Israel News
  • American News
  • Jewish World
  • Major stories of the week
  • Photos of the week
  • Business News and Politics

Hamodia Features

  • Small talk
  • Home and life
  • Sudoku
  • Medical Information
  • Seeking solutions

How to reach our readers:
Standard advertising, either display or classified is offered, click here to request a media pack. For bespoke sponsorship opportunities please call 020 8442 7777 ext 201

To view a sample copy of the Hamodia's main paper, please click here

Why

Why

It is impossible to reach the Haredi community via traditional media:Although difficult to comprehend for those unfamiliar with how the Haredi community operates, ALL Haredi Jews, by virtue of their faithful commitment to lead a wholesome spiritual life, free of the gratuitous violence and nudity so prevalent in today's media, will neither own a television set, nor have internet access or radio in their homes.

It is also frowned upon to look at any outdoor posters or adshells. Haredi Jews will literally look away to avoid seeing potentially immodest material.

Media consumption is purely on an 'approved' community-run basis only. This means that local Synagogues and communal educational organisations are the sole sources of information on the 'outside' world.

Hamodia is the primary acceptable source of outside information and Hamodia is effectively the only window on national and international news.

Hamodia is the primary credible newspaper that carries advertising to this insular (in-media consumption terms) audience.

Buying power of The Haredi community:
Although a small community when compared to the larger population, it has some unique spending patterns. Because Haredi men and women don't drink in bars and pubs, and because the lifestyle has very limited use of alcohol, a sizable chunk of family budgets are available for other expenditure.

Conservative buying habits means that following fashions in clothes and music is a non-event thus more money is available and spent on travel, education and wellbeing.

Which

Which

Allsop

ASDA

Agudas Israel Housing Association Limited

Alan Goldin Estates

Assistant Recycling Communications Officer

Auction International

Bank Hapoalim

Bank Leumi

Bank Mizrachi

Barclays Bank

Barnard Marcus

Barnet Council

Barnett Ross Auctions

British Airways

Broughton Park

Canary Wharf Management

Carat

Christie + Co

Doremus

Drivers & Norris

El Al Israel Airlines

Eldan Car Hire

Ellis & Co

Finchley Fire Brigade

Fladgate Fielder Solicitors

Hackney Council

Halliard Property Co.

Harringey Council

HBFS

Hendon Hall

Hermolis & Company Ltd

Hyundai

Ibis Hotel

Initiative Media

International Media Placement

Israeli Tourist Board

Issta Direct

Kedem Europe

Landlord Action Ltd

Lavery Rowe Advertising

London Zoo

MediaCom

MKH Advertising

Morrisions

Nationwide Building Society

Next Move Property Agents

NHS

Ord, Carmell And Kritzler

Osem UK

Partnerships Communications Executive

Royal Wines Europe

Sainsbury's

Savills Auctioneer

Strettons Chartered Surveyors

Telco Global Communication

Tesco Superstore

The Brahm Agency

The Learning Trusts

The London Board for Shechita

The Park Lane Hotel

TPM Media

Volvo Triangle

W And H Marriage

Wellington Hospital

William Lawrence

Zenith Media

Where

Where

Hamodia is very much a UK newspaper, but for those advertisers who seek international exposure, the international readership of Hamodia is approximately 250,000.

Current UK Distribution Postcode List:

ADDRESS AREA POSTCODE
39 WELLS STREET BRADFORD W YORKS BD1 5NU
2 Lansdowne Road Bournemouth Dorset BH1 1SD
T/A SOUTHCOTE NEWS 3 SOUTHCOTE ROAD BOURNEMOUTH BH1 3SH
99 Southbourne Grove Southbourne Bournemouth BH6 3QX
2 BRITTENDENPARADE GREENSTREET GREEN OPRINGTON BR 6 6DD
RICHARDS OF CROYDON 149 NORTH END CROYDON CR 0 1TN
508 COMMERCIAL ROAD STEPNEY GREEN LONDON E1 0HY
311 WHITECHAPEL ROAD WHITECHAPEL LONDON E1 1BY
347 COMMERCIAL ROAD STEPNEY GREEN LONDON E1 2PS
71 BENJOHNSONROAD STEPNEY GREEN LONDON E1 4SA
12 HIGH STREET WANSTEAD LONDON E11 2AJ
134 NEW ROAD CHINGFORD LONDON E4 9SY
Clapton Common 143-145 ClaptoNCommon LONDON E5
Clapton Common Opposite Netto LONDON E5
93A UPPER CLAPTONROAD CLAPTON LONDON E5 9DU
Clapton Common 158 Clapton Common LONDON E5 9EG 
140 UPPER CLAPTONROAD CLAPTON LONDON E5 9JZ
410 MARE STREET HACKNEY LONDON E8 1HP
127 RICHMOND ROAD HACKNEY LONDON E8 3NJ
PORTMANNEWS 32 GREVILLE STREET LONDON EC1N8TB
BARBICANNEWS 111 WHITECROSS STREET LONDON EC1Y 8JD
351 HIGH STREET   EDINBURGH EH1 1PG
2 HEDDONCOURT PARADE COCKFOSTERS ROAD COCKFOSTERS EN4 0DB
KEMPTONS NEWS 274 EAST BARNET ROAD EAST BARNET EN4 8TD
4 ALSTONROAD BARNET HERTS EN5 4ET
106 MINARD ROAD SHAWLANDS GLASGOW G41 2DL
184 FENWICK ROAD GIFFNOCK GLASGOW G46 6XF
123 ORCHARD PARK AVENUE THORNLIEBANK GLASGOW G46 7BW
NEWTONMEARNS GLASGOW GLASGOW G77 6EG
8 MAINAVENUE MOOR PARK NORTHWOOD HA 6 2HJ
105 Kenton Road Kenton Harrow HA3 0AN
8 Bridge Street Pinner Middlesex HA5 3JE
311 Rayners Lane Pinner Middx HA5 5EH
3 Stanmore Tube Station London Road Stanmore HA7 4PD
15 The Promenade  Opposite 307 Hale Lane Middlesex HA8
82 Edgware Way Mowbray Parade, Edgware Middlesex HA8
17 Edgwarebury Lane, Edgware Middlesex HA8
The Promenade,  Edgware Middlesex HA8
69 Whitchurch Lane Edgware Middlesex HA8 6LQ
129a High Street Edgware Middlesex HA8 7DB
6 Cannon Corner Edgware Middlesex HA8 8AE
72 Edgware Way Mowbray Parade Middlesex HA8 8JS
9-11 Glengall Rd,  Edgware Middlesex HA8 8TB
13-15 Glengall Road Edgware Middlesex HA8 8TB
145 Hale Lane Edgware Middlesex HA8 9QW
129 Wembley Park Drive Wembley Middlesex HA9 8HQ
197 Preston Road Wembley Middlesex HA9 8NF
QUEENSWAY POST OFFICE 18 HIGH STREET Hemel Hempstead HP 1 3AE
259 ANLABY ROAD HULL YORKS HU3 2SE
ILFORD STATION ILFORD ESSEX IG1 2AD
83 BELGRAVE ROAD ILFORD ESSEX IG1 3AL
113 BELGRAVE ROAD ILFORD ESSEX IG1 3LG
449 CRANBROOK ROAD* ILFORD ESSEX IG2 6EW
523 Cranbrook Rd Gants Hill ESSEX IG2 6HA
390 CRANBROOK ROAD ILFORD ESSEX IG2 6HW
595 CRANBROOK ROAD ILFORD ESSEX IG2 6JZ
21 WOODFORD AVENUE GANTS HILL ESSEX IG2 6UF
20A WOODFORD AVENUE GANTS HILL ESSEX IG2 6XZ
NEWBURY PARK STATION NEWBURY PARK ESSEX IG2 7DD
2 CENTRAL PARADE LEY STREET ILFORD ESSEX IG2 7DE
13 GRAY'S CORNER LEY STREET, ILFORD ESSEX IG2 7DE
82 LEYSWOOD DRIVE NEWBURY PARK ILFORD ESSEX IG2 7JH
259 ALDBOROUGH RD STH SEVENKINGS ESSEX IG3 8JA
845 HIGH ROAD GOODMAYES ESSEX IG3 8TG
4 RODING LANE SOUTH REDBRIDGE ESSEX IG4 5NX
231 CLAYHALL AVENUE ILFORD ESSEX IG5 0NY
89 HIGH STREET BARKINGSIDE ESSEX IG6 2AH
21 BROADWAY MARKET FENCEPIECE ROAD BARKINGSIDE, ESSEX IG6 2JR
279 NEW NORTH ROAD HAINAULT ESSEX IG6 3DX
417 HIGH ROAD* WOODFORD GREEN ESSEX IG8 0XG
NEWSMART 1 STATIONBUILDINGS FIFE ROAD  KINGSTONE KT 1 1SW
250 WOOLTONROAD LIVERPOOL MERESYSIDE L 16 8NE
408 HARROGATE ROAD MOORTOWN LEEDS LS17 6PY
586 HARROGATE ROAD ALWOODLEY LEEDS LS17 8DP
2 CHANDOS GARDENS ROUNDHAY LEEDS LS8 1LW
223 LIDGETT LANE ROUNDHAY LEEDS LS8 1RB
13 GATEWAY HOUSE PICADILLY STATION MANCHESTER M1 2PA
SHIREENS 104 BARLOW MOOR ROAD WEST DIDSBURY M20 2PN
105 LAPWING LANE WEST DIDSBURY MANCHESTER M20 6UR
19 BURY OLD ROAD PRESTWICH MANCHESTER M25 0EY
T/A NEWS STOP 38 BURY NEW ROAD PRESTWICH M25 0LD
T/A PRESTWICH NEWS 24 SANDY LANE PRESTWICH M25 9RY
52 COPPICE AVENUE SALE CHESHIRE M33 4WB
A J PARKASH STORE 134 PARK LANE WHITEFIELD M45 7PX
342 GREAT CLOWES ST SALFORD LANCS M7 2FT
SMS NEWSAGENCY 84 DEVONSHIRE STREET SALFORD M7 4AE
MIDDLETONROAD P.O. 73 MIDDLETONROAD CRUMPSALL M8 4JY
ARGENCIA 60 BURY OLD ROAD CHEETHAMHILL M8 5BN
T/A WELCOME NEWS ARNOS GROVE STATION BOWES ROAD N11 1AN
T/A HEATHS 468 BOWES ROAD FRIERNBARNET N11 1NL
T/A ANIKA NEWS 5 THE BROADWAY FRIERNBARNET ROAD N11 3DT
2 GRAND ARCADE FINCHLEY HIGH ROAD LONDON N12 0EH
SWEET NEWS 66 SOUTHOVER LONDON N12 7HB
T/A CALABOND LTD 3 SUSSEX RING WOODSIDE PARK N12 7HY
SWEET INSPIRATION 52 HOPPERS ROAD LONDON N13 4DB
T/A KINGS NEWS 2 OAKWOOD PARADE BRAMLEY ROAD N14 4HY
209 BRAMLEY ROAD SOUTHGATE LONDON N14 4XA
HUMPHREYS SHOP NO 2 STATIONBUILDINGS SOUTHGATE U/G STATION N14 5BH
T/A ASHFIELD NEWSAGENT 2 ASHFIELD PARADE SOUTHGATE N14 5ET
T/A NEWS CORNER 13 HAMPDENSQUARE SOUTHGATE N14 5JP
247 CHASE ROAD SOUTHGATE LONDON N14 6HX
52 CANNONHILL SOUTHGATE LONDON N14 6LH
88 Fairview Road   LONDON N15
117  CravenPark Rd   LONDON N15
 CravenPark Rd   LONDON N15
T/A SUNNY NEWS 113 CRAVENPARK ROAD LONDON N15 6BL
97 Dunsmure Rd   LONDON N16
76 Dunsmure Rd   LONDON N16
Dunsmure Rd   LONDON N16
78 Dunsmure Rd   LONDON N16
Dunsmure Rd   LONDON N16
15 Amhurst Parade   LONDON N16
Amhurst Park   LONDON N16
Watermint Quay   LONDON N16
Holmwood Court, Stamford Hill   LONDON N16
210 Stamford Hill     N16
82 Stamford Hill     N16
83 Stamford Hill     N16
CHOCOLATE BOX 88 DUNSMURE ROAD LONDON N16 5JY
69  Oldhill Street   LONDON N16 6LU
208-210 STAMFORD HILL STAMFORD HILL LONDON N16 6RA
240A STAMFORD HILL STOKE NEWINGTON LONDON N16 6TT
84 Stamford Hill   LONDON N16 6XS
4-6 Stamford Hill   LONDON N16 6XZ
R V NEWS 70 FORE STREET EDMONTON N18 2SL
ARISHANSPAR 91 EAST END ROAD EAST FINCHLEY N2 0SU
3R EXPRESS MART 24 HIGH ROAD EAST FINCHLEY N2 9PJ
259 OAKLEIGH ROAD NORTH WHETSTONE LONDON N20 0DJ
7 OAKLEIGH ROAD NORTH WHETSTONE LONDON N20 9HE
54 TOTTERIDGE LANE WHETSTONE LONDON N20 9QJ
2 THE GREEN WINCHMORE HILL LONDON N21 1AY
121 BALLARDS LANE FINCHLEY LONDON N3 1LJ
AUMNEWS 12 HENDONLANE FINCHLEY N3 1TR
29-31 BALLARDS LANE FINCHLEY LONDON N3 1XP
RISELEYS 3 STATIONROAD FINCHLEY N3 2SB
238 REGENTS PARK ROAD FINCHLEY LONDON N3 3HN
387 ARCHWAY ROAD HIGHGATE LONDON N6 4ER
MR S PATEL 4 BROADWAY PARADE THE BROADWAY N8 9DE
Golders Green Rd , 5 Princess Parade LONDON NW11
Golders Green Rd , 2 Princes Parade  LONDON NW11
Golders Green Rd, 16 Russell Parade LONDON NW11
235 Golders Green Rd   LONDON NW11
148 Golders Green Rd   LONDON NW11
123 Golders Green Rd   LONDON NW11
113 Hamilton Rd     NW11
137 Hamilton Rd     NW11
10 Ashbourne Parade Finchly Rd ,   NW11
11 Hallswelle Parade Finchly RD   NW11
1185  Finchley Rd     NW11
770 Finchley Rd     NW11
1099  Finchley Rd     NW11
RALSONS NEWS 18 TEMPLE FORTUNE PARADE FINCHLEY ROAD NW11 0QS
PRINCESS PARADE POST OFFICE 5 PRINCES PARADE GOLDERS GREENROAD NW11 0QS
56 The Market Place Kingsley Way, LONDON NW11 6JT
36 NORTH END ROAD GOLDERS GREEN LONDON NW11 7PT
T/A JL NEWS GOLDERS GREENSTATION FINCHLEY ROAD NW11 7RN
770 FINCHLEY ROAD GOLDERS GREEN LONDON NW11 7TH
47 GOLDERS GREENROAD LONDON LONDON NW11 8EL
875 FINCHLEY ROAD LONDON NW11 8RR
176 CRICKLEWOOD LANE CRICKLEWOOD LONDON NW2 2DX
663 FINCHLEY ROAD CHILDS HILL LONDON NW2 2HN
SIDMOUTH FOOD & WINE 1 SIDMOUTH PARADE SIDMOUTH ROAD NW2 5HG
1A HUMBER ROAD CRICKLEWOOD LONDON NW2 6EG
M A Akhtar 1 Elm Terrace Constantine Road             X NW3 2LL
91 Bell Lane      NW4
144 Brent St      NW4
83 Bell Lane      NW4
6 Bell Lane      NW4
77-79 Church Rd      NW4
14 Holmdale Gdns      NW4
7a VivaNAve , Hendon Central   NW4
2 Station Approach  Brent Cross Station   NW4
80 Great North Way      NW4
8 Bell Lane         NW4   
37 FINCHLEY LANE HENDON LONDON NW4 1BX
BENNETTS 8 BELL LANE HENDON NW4 2AD
83 BELL LANE HENDON LONDON NW4 2AS
DAVID NEWSAGENT 91 BRENT STREET HENDON NW4 2DY
MR MSADEEQ 11A CENTRAL CIRCUS HENDON NW4 3AS
34 Vivian Ave, Hendon   NW4 3XP
HEMSHANTI 169B BRENT STREET LONDON NW4 4DH
272 WATFORD WAY HENDON LONDON NW4 4UP
12 FAIRHAZEL GARDENS SOUTH HAMPSTEAD LONDON NW6 1AB
62 FORTUNE GREENROAD WEST HAMPSTEAD LONDON NW6 1DT
258 WEST END LANE HAMPSTEAD LONDON NW6 1LJ
46 MILL LANE WEST HAMPSTEAD LONDON NW6 1NJ
T/A WINTONS 124 WEST END LANE LONDON NW6 1SA
HOLDERS HILL POST OFFICE 5 THORNFIELD PARADE HOLDERS HILL ROAD NW7 1LU
A BRITTIN MILL HILL BROADWAY MILL HILL STATION NW7 2JU
BROADWAY NEWS 89 THE BROADWAY MILL HILL  EDGWARE NW7 3TG
132 Boundary Road London X NW8 0RH
39 Barrow Hill Road London   NW8 7AH
COLINDALE STATION EDGWARE COLINDALE NW9 5HR
T/A KINGSBURY NEWSBOX 169 CHURCH LANE KINGSBURY NW9 8JU
262 CHURCH LANE KINGSBURY LONDON NW9 8LU
MR KARSONMEPANI 525-527 KINGSBURY ROAD KINGSBURY NW9 9EG
628 KINGSBURY ROAD KINGSBURY LONDON NW9 9HN
TRAD AS NEWSBOX 72 HIGH STREET BILLINGSHURST SUSSEX RH14 9QS
17 WILMSLOW ROAD CHEADLE CHESHIRE SK8 1DW
GATLEY NEWS 187 GATLEY RD GATLEY SK8 4BB
173 HAMLET COURT ROAD WESTCLIFF ONSEA ESSEX SS0 7EL
118 Wardour Street     Pm7/080 London   W1F 0TU
Mr R Patel 114-115 Tottenham Court Road London W1P 9HL
T/A CONSTABLES 161 PARK ROAD TIMPERLEY WA15 6QZ
NEWSPLUS NEWSAGENTS 206 MOSS LANE HALE WA15 8AZ
154 STAMFORD PARK ROAD ALTRINCHAM CHESHIRE WA15 9ER
202 ASHLEY ROAD HALE ALTRINCHAM WA15 9SN
Holborn Tube Station Holborn Strand Kingsway WC2B 6AF
WOODPOND LTD 7 THE PARADE CARPENDERS PARK WATFORD WD19 5BL
JESSICA'S MINI SUPERMARKET 13 SPARROWS HERNE BUSHEY WD23 1AD
137-139 SPARROWS HEARNE BUSHEY HERTS WD23 1AQ
BUSHEY NEWS 18 HIGH ROAD BUSHEY HEATH WD23 1GG
NILS 75 ALDENHAMROAD BUSHEY WD23 2LX
LMNTRADING (UK) LTD. 25 HARCOURT ROAD BUSHEY WD23 3PP
3 SHENLEY ROAD BOREHAMWOOD HERTS WD6 1AA
Hertsmere Industrial Park Chester Road, Borehamwood Hertfordshire     WD6 1WS
T/A ROBERTS STORES 1-2 WATLING HOUSE ELSTREE WD6 3BZ
CHOCOLATE BOX 273 WATLING STREET RADLETT WD7 7LA
77A BOOTHAM   YORK YO30 7DQ
Stanmore      
COCKFOSTERS ROAD      

hamodia history

Hamodia was founded nearly 100 years ago in Eastern Europe with the active support of the foremost Haredi leaders who were battling rising assimilation that threatened the very foundations of their heritage. They saw a newspaper as a powerful tool in this struggle for survival.In the aftermath of the destruction of these communities at the hands of the Nazis, Hamodia became the voice of the unbowed Torah-true community struggling to rebuild itself on different continents.Hamodia's growth paralleled the incredible resurgence of a vibrant Orthodox community in Israel and America.

The daily Hebrew-language edition emerged as the leading publication for the religious community in Israel since 1950. In 1998, the English-language weekly Hamodia was launched to serve the growing Orthodox Jewish community in America, Israel and Europe and it quickly rose to prominence. Today, Hamodia is the undisputed market leader: a respected publication that reaches hundreds of thousands of Jewish households worldwide through its weekly editions.

Advertising

For online classified bookings please click here

editorial

Contact Us